Danilo joins Everything's Rosie push - Licensing.biz

Danilo joins Everything's Rosie push

Firm to produce range of cards, wrap and calendars for V&S pre-school brand.
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Danilo Promotions is to roll out an initial wave of Everything's Rosie product this summer, having struck a deal with V&S Entertainment in the stationery sector.

The firm will launch products including greeting cards, sound cards, calendars, gift wrap, gift bags, personalised greeting cards and print on demand. A full range will release nationwide from Q1 2013.

"We are excited to join the growing list of Everything's Rosie licensees, and to be working on such a fun and visually vibrant show that already enjoys a huge TV audience," said Trevor Jones, licensing director at Danilo.

Julie Quirke, director of licensing at V&S, added: "The Rosie brand is attracting an outstanding list of licensees and to be signing with market leaders Danilo in such an important category for pre-school, is testament to Rosie's soaring popularity."

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