DC SUPER HEROES MONTH: Pyramid International's Mordy Benaiah talks bestsellers, retro Batman and being The Flash - Licensing.biz

DC SUPER HEROES MONTH: Pyramid International's Mordy Benaiah talks bestsellers, retro Batman and being The Flash

Kicking off our DC Super Heroes Month, we talk to Pyramid International's licensing director about the firm's partnership with the DC brand.
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What makes Pyramid International a good fit for the DC Super Heroes brand?

We are a multi-product licensee that designs, develops and supplies a wide variety of innovative products.

We work closely with our buyers to develop exclusive product ranges for our retailers, targeting a mix of price points.

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What DC Super Heroes products do you sell and what have been your bestsellers?

Our portfolio spans the whole range of DC Comic characters and some of our best-sellers include Batman and The Joker, Superman and Wonder Woman.

We have a varied portfolio of licensed products, such as canvas, wooden wall art, posters, stationery, mugs, coasters, travel mugs, badge packs, vinyl stickers and keychains.

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What makes the DC Super Heroes brand desirable to you as a partner?

DC Comics has a whole roster of great characters and superb artwork to work with.

Retro style Batman and Superman in particular have worked very well for us on a variety of products, with mass appeal from all ages who love the DC Comic characters.

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What can you tell us about the future DC ranges you are working on?

We will be adding a bunch of quirky products to our ever growing catalogue for 2015. We will be adding new gift sets, travel mugs and new premium leather look notebooks.

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If you could be any of the DC Super Heroes, who would you be and why?

I would have to be The Flash so I could have the ability to run at super speed.

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