Deer Little Forest broadens reach in South East Asia and Greater China with new agent - Licensing.biz

Deer Little Forest broadens reach in South East Asia and Greater China with new agent

Empire Multimedia has signed as a licensing agent for the brand.
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Koko Media has appointed Empire Multimedia as licensing agent for Deer Little Forest in South East Asia and Greater China.

The new appointment sees the brand extend its reach to over 15 countries and three continents.

With headquarters in Manila, Empire Multimedia will represent licensing rights in the Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, South Korea, Hong Kong, Taiwan, and China.

The two year deal will include a very comprehensive range of categories from apparel and accessories, health and beauty, giftware and novelty, to food and beverage, mobile content, and home furnishings.

“Our company is very pleased to be given an opportunity to represent such a unique and distinct brand as Deer Little Forest.” said Hubert Co, president of Empire Multimedia.

“We believe that Deer Little Forest has great potential in our territories and we are very excited to help it to grow and expand in Asia.”

Lisa Hryniewicz, president of Koko Media, added: “Our goal is to develop the full potential of Deer Little Forest as a high-end lifestyle and kids brand in innovative ways, long before a TV show is on air.

“With its extremely proactive approach to brand building and its creative marketing, Empire Multimedia is an ideal partner for the Asian markets.”

Empire Multimedia joins Deer Little Forest’s other international agents including Burda Intermedia Merchandising (Germany, Austria and German speaking Switzerland) and Think Tank Emporium (United States and Canada). Think Tank’s Joan Luks and David Wollos will be presenting Deer Little Forest at LIE.

Created by Henries nominated illustrator Jo Rose, Deer Little Forest is both a lifestyle and preschool property currently in development as a TV series with iconic animation studio King Rollo Films (Poppy Cat, Maisy, Humf). Deer Little Forest has entered a variety of greeting card, licensing and agency deals in the UK, North America, Germany, Finland and Russia. The first English language App featuring match-3 games, colouring pages and puzzles will launch in digital stores this summer, while a first picture book is under submission with publishers in the US and UK.

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