Deer Little Forest stationery heads to Finland - Licensing.biz

Deer Little Forest stationery heads to Finland

Karto Oy signs three year deal to launch postcards, greeting cards, stickers and journals.
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Finnish stationery and gift firm Karto Oy has secured the rights to the pre-school brand Deer Little Forest.

The three year agreement will see Deer Little Forest postcards, greeting cards, stickers and journals come to Finland.

“I am delighted that Deer Little Friends has found such a perfect partner in Finland, and am especially pleased to have a presence in Scandinavia, as it has always had a big influence on my designs," said illustrator Jo Rose.

"Together with the recent Paperchase distribution agreement, this new partnership underlines Deer Little Forest's credentials as an excellent stationery and gift brand."

Karto is the leading designer and manufacturer of greeting cards in Finland and also manufactures gift wrap and bags, co-ordinated accessories and stickers.

“We are delighted to add the beautiful line of Deer Little Forest illustrations to our collections," said Eija Watia, product director of Karto.

"We are a very design-oriented company, with an environmental agenda as well, so we are sure this property will complement our ranges such as Moomin and Earth Friendly.”

In the UK, a range of 16 Deer Little Forest cards was launched in April across the UK in Paperchase’s flagship stores.

Elsewhere, Deer Little Forest is also being developed as a picture book series for three to six year olds.

There are six stories to date, featuring Forest Flo and her band of woodland friends, endeavouring to save the forest, 'one tune at a time'.

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