Dependable Solutions has hired Denise Penn to head up its new London-based entity, Dependable Rights.
Penn brings 19 years of industry experience to the firm, the last three of which were spent at ITV Studios Global Entertainment as senior licensing manager. Prior to her career in licensing, Penn also worked in retail buying with Woolworths for seven years.
"Denise has been an advocate of DSI for several years, and I am glad that we can work together to address European brand licensing challenges," said DSI president, Marty Malysz. "Her vast experience and charming personality will be an asset, both for our clients and our team."
Penn added: "I am delighted to be working with DSI in further establishing the Dependable Rights Manager suite of products. In the current economic climate, it is more important than ever that licensors and licensees each have instant, accurate information on their product portfolios, enabling them to achieve maximum results.
"I look forward to growing our family of satisfied clients in the European territory."