Designer Maya Hansen helps Chupa Chups celebrate 60th anniversary with special capsule collection - Licensing.biz

Designer Maya Hansen helps Chupa Chups celebrate 60th anniversary with special capsule collection

The MayaHansenXChupaChups collection will be presented at this year’s Mercedes Benz Fashion Week.
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MayaHansenXChupaChups

This year marks the 60th anniversary of Perfetti Van Melle’s Chupa Chups lollipops.

To celebrate this milestone, the Spanish confectionary brand has teamed up with prestigious designer Maya Hansen, who wanted to pay tribute to the popular brand by creating a special capsule collection.

“It has been a fun challenge, I mixed the pop spirit of Chupa Chups with the feminine and transgressive style of Maya Hansen. An explosive combination that will stir up a surprise,” explained the designer.

Hansen has imprinted the colour, graphics and fun of the lollipops onto mini dresses, crop tops and leggings. Along with these feminine pieces are some interesting men’s and unisex items.

With the irreverent side of the brand also being represented, the star piece of the collection, and identity mark of the designer, is a corset.

“We are thrilled by the interpretation of Maya Hansen in this special year for Chupa Chups. The result is fabulous, a collection which genuinely reflects the fun and cheeky spirit of the brand, which the designer and the brand have so much in common,” commented Marta Ballesteros, area licensing manager de Perfetti van Melle.

The MayaHansenXChupaChups collection will be presented on 4th July at 20.00h within the off program of the Mercedes Benz Fashion Week at the new Picalargartos rooftop terrace at Gran Via. 

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