Discovery teams with Burger King for summer promo

Six-week initiative to run across key restaurants in the US and Canada for Discovery Kids.
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Discovery Communications has teamed up with Burger King for a six-week summer promotion featuring its Discovery Kids brand.

The initiative - which kicked off on July 23rd - will feature Discovery Kids premiums in every BK Crown Kids Meal sold at Burger King restaurants across the US and Canada. The promotion will be supported by a marketing campaign.

Customers will receive one of 12 Discovery Kids premiums, including a Discovery Kids Discocverscope, Discovery Kids Star Gazer and Discovery Kids Growing T-Rex. Each toy will also include a 2x4 sticker sheet with explorer-themed stickers.

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