Disney UK and The FA launch campaign encouraging girls into football for FA Girls' Football Week

The move is part of a three year partnership to increase the role of football in girls’ lives up and down the country.
Publish date:
Social count:
FA football

Disney UK and The Football Association have launched a multi-platform campaign in support of FA Girls’ Football Week.

The move is part of a three year partnership to increase the role of football in girls’ lives up and down the country.

FA Girls’ Football Week runs from April 23 to 29 and aims to encourage girls of all experiences and abilities to take part in football, get active and raise the profile of the female game.

Disney and The FA’s objective for this year’s event is to exceed 2017’s participation figures of 60,000 girls taking part in over 1,400 sessions delivered in schools, universities, colleges, clubs, community groups and other organisations across the country.

This year’s FA Girls’ Football Week will be supported by a multi-platform marketing campaign including a 30” film, made by Disney’s in-house creative team, which features three young female players from Coalville Town Football Club playing football interspersed with clips from three well-loved female characters: Moana, Tangled and Zootropolis.

The film will play in cinemas, across kids’ TV channels, prime time terrestrial TV and on Disney’s owned platforms from Monday, March 19. The campaign aims to reach 5.7 million parents and kids in the UK.

The film assets are also at the heart of a bespoke social campaign, targeting mums and dads, which will feature on Disney’s Facebook, YouTube and Instagram channels.

During the week, each FA Girls’ Football Week session will give girls an introduction to the fundamentals of football, build key social skills and offer fun team-building excercises for girls aged five to 11.

As well as getting the chance to play, girls hat sign up to take will be provided with an official FA and Disney participation certificate and a 20 per cent discount voucher to use in Disney Stores.

Anna Hill, chief marketing officer, Disney UK and Ireland, said: “This campaign highlights how by using Disney’s storytelling and characters, we can help The FA attract new audiences to FA Girls’ Football Week and showcase that there are opportunities for girls of all ages and experience to take part; from those who have never kicked a ball before, to those who play regularly.

“This is another great example of Disney’s healthy living commitment in action, where we use Disney’s characters and IP to encourage families and children to be more active together and at the same time empowering girls and building their self-confidence.”

Marzena Bogdanowicz, The FA’s head of commercial and marketing for women’s football, added: “We are delighted to see our partnership with Disney continue to gather momentum, FA Girls’ Football Week is already the biggest celebration of female football, but this year working in collaboration with Disney will ensure it is bigger than ever.

“Both The FA and Disney share a vision to inspire a generation of girls and their families to be active and develop a life-long interest in football and we are sure that by working together we will help showcase female football and inspire even more new players and organisers.”


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.