Dissero Brands appoints Start Licensing to represent Rachael Hale - Licensing.biz

Dissero Brands appoints Start Licensing to represent Rachael Hale

Start Licensing is taking over the UK market of Rachael Hale from Richard Horton who has successfully managed it for a number of years but is now retiring.
Author:
Publish date:

Start Licensing has been appointed by Dissero Brands to represent the Rachael Hale brand.

Launched in 1995, Rachael Hale photography features ‘the world’s most lovable animals’ and the brand comprises 2,500 distinctive and original photographs featuring dogs, cats, farm animals and exotics.

It has a base of 130 licensees from over 50 countries, a performance which in the last few years has secured it a place as a top 150 global licensor.

Start Licensing is taking over the UK market of Rachael Hale from Richard Horton who has successfully managed it for a number of years but is now retiring.

Horton leaves the brand in a strong position with licensees that include WPL for greeting cards, Danilo for calendars, Igloo Books for publishing , Noveltex for bedding, Funky Pigeon for personalised products and Pyramid for posters.

"I’ve always admired Rachael Hale and it’s a great opportunity for Start Licensing to take over the management of such an iconic brand," said Ian Downes from Start Licensing.

"There’s been a good track record of success in the UK and we’re looking forward to developing things further. Market conditions are challenging in the UK at the moment but we feel this is the time where good quality licensed properties will come to the fore.

"Rachael Hale is a well-managed global brand that is very focused on working proactively with licensees. It is a property that licensees and retailers can work with to build and develop extensive ranges."

David Todd from Dissero Brands added: "We are thrilled to have an award-winning licensing agency representing us in the UK and Ireland markets – it feels like a good fit for the Rachael Hale brand."

Areas that Start Licensing are looking to develop further for the Rachael Hale brand includes apparel , wall art, pet accessories, food gifting, exhibitions, promotional partnerships and charity partnerships.

Related

Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.

Roaddahl_job_logo_final

JUNIOR GRAPHIC DESIGNER

Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP

Endemol_new_job_logo

Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.