Dreamtex unveils the DreamCover - Licensing.biz

Dreamtex unveils the DreamCover

Textile licensee reveals special shaped duvet cover design.
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1_JCB Dreamtex.jpg

Following on from the successful launch of its JCB-branded bedding, Dreamtex has unveiled its latest design, the DreamCover (patent pending).

The range is the culmination of months of develoment work, says commercial director Andy Downie.

"We had a clear idea from the start that our strategy would be based on traditional values, quality materials and a genuine desire for innovation," Downie said. "In essence, the DreamCover is a shaped duvet cover. The edges of the duvet are cut and stitched to follow the outline of a character or pattern, in this case Joey JCB.

"This styling enhances the overall printed design, bringing the character to life and adding an extra dimension to the product in a way that is completely different to any other kids bedding on the market.

"We feel sure it will be the duvet of choice at Christmas for our young digger devotees."

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