DRI is in the Pink - Licensing.biz

DRI is in the Pink

Firm adds new fashion brand - Pink Cookie Design - to its portfolio.
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DRi Licensing has extended its portfolio - bringing new fashion brand Pink Cookie Design to the UK.

Represented internationally by CopCorp Licensing, Pink Cookie is already well established in the US and DRi is confident it can do the same over here.

"We're tickled pink to have DRi Licensing on board to manage the licensing programme for the Pink Cookie Design brand in such an important trend forward and fashion conscious market," said Carole Postal, president of CopCorp.

The design elements expand and evolve quarterly to reflect the latest fashion trends. The signature funky skull and crossbones is integral to each new collection.

Initally established in socks, Pink Cookie has now been successfully extended into fashion tops, nightwear, underwear, bags and jewellery, growing to be a $15 million brand in the US.

Alicia Davenport, DRi's licensing director, commented: "We were blown away by this brand when we saw it - by the colour, freshness and incredible strength of the graphics. There's such a huge amount of design material available which offers enormous flexibility for both licensees and our retail partners."

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