East Coast Nursery will produce a line of Tiny Tatty Teddy nursery products.
The company has signed a deal with Me To You brand creator Carte Blanche for the range, which is set to launch in autumn 2013. It will feature the iconic bear with the blue nose.
"We are delighted to be working with Carte Blanche on this licence opportunity," said East Coast Nursery CEO Eric White.
"Tiny Tatty Teddy has a huge and very loyal fanbase. The brand is well known and loved across the gift, clothing and toy categories and we see a fantastic opportunity to create a nursery range with an instantly recognisable character that creates an emotional connection with mums."
Carte Blanche Group Director of Licensing and Business Development, Paul Haines, added: "In addition to developing our innovative proprietary range of plush, gifts and greetings cards, we’re thrilled to be working with a number of best in class licensees to drive our brands forward into new categories.
"We already work with some excellent licensing partners to offer Tiny Tatty Teddy clothing, travel systems, toiletries and nursery accessories, all of which are well received by consumers. For the first time, our partnership with East Coast allows us to complete our nursery offering."
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