Rocket Licensing has added to its portfolio, having been appointed by Ebury Press to licence the I Never Knew That publishing brand.
The series of books highlights stories and facts about places and people around the British Isles. There are more than a dozen books and a dedicated website. To date over half a million copies of the books have been sold, among them I Never Knew That books about England, Ireland, Scotland, Wales, London, Yorkshire and the Lake District.
Rocket - which already has experience in the licensed publishing arena thanks to its work with The Dangerous Book for Boys - sees potential for merchandise in the adult gifting market, with possible categories ranging from homeware and accessories to board games.
"I Never Knew That has the quality of content and resonance required to make the successful transformation to a great range of licensed product," said Charlie Donaldson, joint MD of Rocket Licensing. "The focus for Rocket will be to secure this transformation in a number of product sectors.
"We believe product that captures the spirit of this brand will find excellent listings and a terrific level of consumer awareness and enthusiasm."