Elvis Presley Enterprises has revealed the artwork which will be used throughout 2012 on merchandise and advertising for the 35th anniversary of the 'life and legacy' of the star.
The artwork for the branding programme will be officially launched at Licensing International in June. In addition, cast from the show Viva Elvis by Cirque du Soleil will also make a special appearance on the stand.
The artwork features a variety of Elvis silhouettes in bright, contemporary colours, along with the type 'ELVIS PR35LEY'.
"Elvis has always been an influence on design through his unique sense of fashion, personality and charisma," said Carol Butler, VP of worldwide licensing for EPE. "Many of our licensees have shared with me that the bold colours and contemporary look and feel of this design illustrate for them how Elvis is still so relevant today."
EPE will be on stand 3277 at Licensing International from June 14th to 16th.