Emoji and Unilever partner on branded Pond's skin care creams - Licensing.biz

Emoji and Unilever partner on branded Pond's skin care creams

Hearted-eyes, the naughty tongue and the cool face with sunglasses will each star in their own selection of Pond’s creams, a brand that has been around since 1846.
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Emoji – The Iconic Brand has partnered with the women’s skin care specialist, Pond’s for a new emoji-branded range of skin creams.

Hearted-eyes, the naughty tongue and the cool face with sunglasses will each star in their own selection of Pond’s creams, a brand that has been around since 1846.

The cleansing cream itself was launched in March this year by e-commerce, beauty shops and supermarkets.

The campaign is supported by TV commercials and social media. A pop-up store in Shanghai Joy City completed the vast marketing activities in a store built for making people ‘face-conscious’ with a photo opportunity area and several games to interact with.

Marco Huesges, CEO and founder of Emoji – The Iconic Brand, said: “We are thrilled to work with Pond’s, an amazingly popular consumer brand that belongs to the Unilever and is part of its personal care portfolio.

“This partnership, supported by a massive TV campaign in China, underscores the popularity of the emoji brand throughout the world.”

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