Endemol Shine Group partners with Case Licenses for MasterChef kitchenware range - Licensing.biz

Endemol Shine Group partners with Case Licenses for MasterChef kitchenware range

European-wide range to be distributed into multiple territories including UK & Ireland, France, Greece, Czech Republic and Holland
Author:
Publish date:
Social count:
0
Screen Shot 2017-02-08 at 10.28.56.png

Endemol Shine Group, producers of the MasterChef TV show and Case Licences have joined forces to announce a range of Masterchef kitchenware.

Case Licenses will manufacture and distribute the range throughout Europe in territories including UK & Ireland, France, Greece, Czech Republic and Holland in 2017 and 2018. The line features Teflon coated cookware, kitchen knives, wooden accessories, kitchen utensils, oven to tableware and textiles. 

“We are delighted to partner with Case Licenses to offer this range which reflects the values, quality and integrity associated with the MasterChef brand," said Frances Adams, global director of brands and licensing, Endemol Shine Group. 

"MasterChef continues to be a phenomenal global success and this latest brand extension demonstrates our ambitions to continue the growth of the brand off-air.”

Colin Hodgson of Case Licenses, added: “It is a real pleasure to have had the opportunity to develop ranges in partnership with MasterChef; that reflect the ethos of the brand and meet the demands of an ever-changing and demanding retail environment.”

MasterChef Germany winner Melody Weis will be in attendance when Case License showcases the range at a trade only event at the Mövenpick Hotel Frankfurt this weekend, during the Ambiente trade fair. Weis, who has just launched her first ever cookbook MasterChef - Das Siegerkochbuch mit Melody Weis, published by Edel Books, stormed to success in the most recent version of MasterChef in Germany on Sky 1 where the series has been commissioned for a second run. 

Related

Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.