Entertainment Rights has expanded its deal with themed attractions partner 3DBA to develop 3-2-1 Penguins as a franchise for 4D theatre attractions worldwide.
Deals are due to be confirmed with partners across South East Asia and the Middle East in the near future.
4D film is billed as an 'immersive' experience lasting between ten and 15 minutes, with the audience seated in a cinematic environment with 3D glasses. Seats have integrated effects including movement, vibration, water effects and speakers. The theatre itself also deliver lighting effects to enhance the viewing experience.
Produced by Big Ideas, 3-2-1 Penguins has sold 1.5 million videos to date and currently runs on NBC Saturday mornings, Telemundo and ION TV via the Qubo children's programming block, plus the Qubo channel.
ER appointed 3DBA as its key sales partner for the delivery of major brands into themed attractions. George of the Jungle, Casper and Finley the Fire Engine are currently being showcased at key trade shows worldwide, with a number of deals still to be announced.