Ethos to roll out Fifi and Roary ceramics - Licensing.biz

Ethos to roll out Fifi and Roary ceramics

Firm partners with Chapman to bring characters into new product category.
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Chapman Entertainment has broadened its deal with Ethos Housewares to include the ceramics category.

The new product line will feature mugs, cookie jars, money boxes and ceramic breakfast sets for Fifi and the Flowertots and Roary the Racing Car.

In addition, the Fifi range will include a baking set. Products are currently in development and are due to launch later this year.

"We're confident that there is something for everyone with this new ceramics range," said Valerie Fry, director of marketing at Chapman.

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Roary the Racing Car

After achieving enormous success with Fifi and the Flowertots, when Chapman first mooted the idea of Roary the Racing Car, the response was overwhelmingly positive.

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