American Greetings has announced three promotions at executive level.
Megan Buettner becomes vice president global brands while Carla Neves has been promoted to senior manager of international licensing and Lauren Sutton has become associate licensing manager of international licensing. Buettner has been with American Greetings since 2005 and most recently served as creative director for the retail design and experience department where she oversaw the design execution for all AG retail initiatives. She will be responsible for the creative direction of AGP’s legacy brands including Care Bears and Strawberry Shortcake.
As senior manager of international licensing, Carla Neves will be responsible for maintaining and growing merchandise, promotions, publishing, and retail programs with AGP’s licensed properties in Asia Pacific and Latin America. She will play a key role in managing all aspects of brand development and strategies for Care Bears, Strawberry Shortcake and new properties. Neves has been with AGP since 2008.
In her newly-promoted role Lauren Sutton will be responsible for managing AGP’s licensing business across Europe, the Middle East, and Africa. Sutton will focus on expanding the presence of Care Bears, Strawberry Shortcake, and Holly Hobbie in European markets as well as strategically enter new markets and identify growth opportunities for AGP. Sutton has been with AGP since 2009 and was previously the International Licensing Specialist for the EMEA markets. Sutton will continue to work out of AGP’s New York offices and also reports to Carla Silva.
“We’re excited to have Megan Buettner join our team as vice president global brands. Megan’s tremendous creativity and leadership gives us the opportunity to further grow our brands and take the talents of our creative team to new levels,” said Ryan Wiesbrock, vice president of creative.
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