Exim bolsters Strawberry Shortcake in Brazil

QSR promotion secured across over 450 locations for AP Properties brand.
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AG Properties and Exim Licensing have secured a new QSR promotional campaign in Brazil with Habib's and Ragazzo restaurants.

The initiative will run in more than 450 locations through to June 30th.

Fans who buy a combo meal will receive an exclusive Strawberry Shortcake premium item. The programme will be supported by a TV and point of sale ad campaign, as well as social media activities.

Brazil is the number one global destination for Strawberry Shortcake - known locally as Moranguinho. There are more than 70 active licensees country-wide.

"Brazil is a hub of activity for the Strawberry Shortcake brand, and our partners continue to impress us with innovation and activation around the property," said Carla Silva, VP of global licensing for AGP. "We are thrilled to have Habib's and Ragazoo restaurants on board as their presence throughout Brazil will bring Moranguinho to many fans."

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