Fame plans take shape

Rocket Licensing signs up licensees ahead of 2009 release of new film.
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With the release of the new Fame movie less than a year away, Rocket Licensing has been working hard to secure partners for the licensing programme.

The initial wave includes Character World, International Greetings, Danilo, Kinnerton, Spearmark, Susan Prescott, TDP Textiles & Aykroyds and Blues Clothing.

Each will be targeting the core market for Fame product, which is expected to be tween girls, teen girls and their mothers.

These licensees join existing partner Somerbond, which is already doing classic Fame apparel for adults, available in Top Shop, Asos and Play.com.

"The early licensee response to the film has been extraordinary but we're not surprised," said Rob Wijeratna, joint managing director at Rocket. "Fame's combination of dance, drama, youth and energy are even more relevant now than they were in 1980.

"As a licensing opportunity, the same themes resonate strongly in a number of key product categories - as the growing list of Fame licensees proves."


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Legwarmers at the ready - the new-look Fame is now in cinemas, so we take a look at the licensing programme.

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