Family Guy bolsters retail presence in apparel sector - Licensing.biz

Family Guy bolsters retail presence in apparel sector

Bravado, Somerbond, Brand International and Roy Lowe items all selling strongly.
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Fox Consumer Products is currently enjoying solid success in the apparel sector with various Family Guy ranges in both the UK and Europe.

In the UK, consumer demand for merchandise is being supported by a strong broadcast commitment from BBC3, where Family Guy airs every night of the week and ranks as the top comedy show in its time slot. Repeats consistently deliver up to one million viewers, with the show set for a boost when the new season episodes air later this year.

Outerwear licensee Bravado has expanded its top selling Family Guy t-shirt range to include new designs for HMV this Easter. New partner Somerbond will launch a line of men's loungewear, underwear and sleepwear for spring/summer at key retail accounts including Next, River Island, Sainsbury's, Tesco and Matalan.

Online, Play.com continues to support Brand International's Stewie and Evil Monkey slippers, in addition to listings in Tesco, Primark, Next, Aldi, Courtesy Shoes and B&M.

Roy Lowe's Family Guy socks are available at multiple retailers including Tesco, Asda, Debenhams, Next, B&M, Burtons and Bhs.

In Europe, long-term partner H&M continues to support Family Guy across multiple markets with its year-round essentials range. It will expand its offering into men's t-shirts for autumn/winter 2011. In addition, following the successful launch of Family Guy's t-shirt collection for autumn/winter 2010, High Street fashion retailer Pull & Bear will introduce the next collections for spring/summer and autumn/winter 2011.

In Germany, Fipo and Santex are each developing a range of male apparel and accessories for launch in autumn/winter 2011. In Italy, Italian Brands has enjoyed strong sales to date, renewing its two-year contract to produce outerwear, underwear, swimwear and accessories.

Meanwhile, in Portugal, JF Ramos is producing a range of t-shirts, sweatshirts and underwear for launch in department store El Corte Ingles, as well as in music and video stores across the region for autumn/winter 2011.

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