Family Guy campaign moves up a gear

Cult comedy making inroads into licensing as show records highest audience figures on BBC3.
Publish date:
Social count:
1_Fox, Stewie tee.jpg

Animated cult comedy Family Guy has delivered its biggest ever audience to date on BBC3, with the licensing programme also continuing apace with new products rolling out across a variety of genres.

The show notched up 1.2 million viewers for the episode broadcast on Sunday July 19th (Source: Barb).

Fox L&M is now extending the licensing programme into new categories, while existing licensees in apparel, footwear and bedding continue to gain strong support from retail.

Bravado's teen boy-adult clothing is a top seller in entertainment and independent retailers, with the Evil Monkey and Stewie Evil t-shirts ranked in the best selling designs. The company is planning to launch a further two designs - Trust and Anarchy - this month.

Further listings in the apparel category have been secured by TDP for nightwear in Tesco, in-store from September. Brand International's Stewie novelty slipper is also being restocked by

In addition, the Family Guy bedding line from Character World is now supported at retail by Express Gifts, Amazon and, while Underground Toys will soon be distributing The Promotion Factory's range of figurines. These include family members Peter, Lois, Chris, Meg, Stewie and Brian Griffin, plus Death and Quagmire. Later this year, the new refreshed versions of the Family Guy In Your Pocket voice key chains will be available.

New partners to the Family Guy licensing programme include Pedigree Books, which will be rolling out an annual across all Asda stores, as well as Borders and HMV, in time for Christmas.

Posh Paws has also recently been signed as the new gift partner, and is developing a line of barware, mugs and novelty gift items for launch in 2010.

Season eight of Family Guy will be released on DVD in November.

"Family Guy continues to grow its fan base and attract industry acclaim through its smart and explosively hilarious brand of comedy," said Carl Lumbard, SVP and MD of 20th Century Fox L&M. "Our licensing partners continue to create aspirational products that distil the show's comedic qualities and convert its performance on the small screen into retail listings and sales."


6_Family Guy, small.jpg

Family Guy

Fox's biggest TV franchise in terms of home entertainment, the Family Guy licensing programme has come into its own this year. We find out more.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.