Global licensing agency, Beanstalk, is set to represent the personality rights of film star Farrah Fawcett.
The Farrah Fawcett Foundation signed the exclusive partnership with the agency, which will represent Fawcett in advertising, media and long-term brand associations.
“Farrah Fawcett is a global cultural phenomenon,” said Martin Cribbs, who leads Beanstalk’s icon representation division.
“The entire world witnessed the intersecting zeitgeist of Charlie’s Angels and the famous red bathing suit poster. But Farrah also emerged as a talented, critically acclaimed dramatic actress. She had the rare gift of being exceptionally beautiful and exceptionally talented.
“To friends and family, she is remembered as being warm-hearted, unpretentious and funny. Knowing those details about her make it all the more gratifying to represent her legacy.”
Alana Stewart, president of The Farrah Fawcett Foundation, added: “We’re pleased to take this next step in our long-term vision for Farrah’s legacy.
“Farrah’s iconic presence made a huge impact in the world and she left us far too soon. Proceeds from the projects with Beanstalk will go to The Farrah Fawcett Foundation for cancer research, prevention and awareness.”