Fashion UK and Skyjack Publishing sign for Subway Surfers

Apparel range and new magazines on the way.
Author:
Publish date:
Social count:
0
subwaysurfersye.gif

Licensing agent Evolution Europe has signed new deals with Fashion UK and Skyjack Publishing for Subway Surfers apparel and magazines.

Fashion UK will create a range of licensed apparel for boys aged five to 12 years old spanning daywear, swimwear and socks.

The range, also including t-shirts, hooded tops and joggers, will retail from September 2014. 

“Fashion UK are excited about the versatility of this well known brand , as well as the huge potential future plans could bring,” said Gurdev Mattu, managing director of Fashion UK.

Elsewhere, Skyjack Publishing are creating two new Subway Surfers magazines as part of their new one-shot title launching in June 2014.

The magazines will give readers the chance to learn more about the Subway Surfers characters and read new adventures.

“We are delighted to grow our portfolio of digital entertainment brands with Subway Surfers, one of the three most-played apps in the world," said Nic Protopsaltis, Skyjack Publishing’s managing director.

"We feel the game's combination of colourful animation, thrilling gameplay and rich humour makes it the perfect brand for the kids' publishing market.

"This magazine will be just what the pre-teens who play the game on their tablet or mobile device want to find out more about the world of Subway Surfers."

Natasha Dyson, VP of licensing at Evolution Europe, added: “We’re thrilled to announce these two licensed partnerships with Subway Surfers."

“Fashion UK and Skyjack Publishing are both excellent licensees whose products will hold tremendous appeal for vibrant fun loving pre teens everywhere ”

Subway Surfers is one of the top three most played apps in the world and has passed the 370 million downloads mark since launching last year.

A Subway Surfers TV series is also currently in development.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.