Licensing agent Evolution Europe has signed new deals with Fashion UK and Skyjack Publishing for Subway Surfers apparel and magazines.
Fashion UK will create a range of licensed apparel for boys aged five to 12 years old spanning daywear, swimwear and socks.
The range, also including t-shirts, hooded tops and joggers, will retail from September 2014.
“Fashion UK are excited about the versatility of this well known brand , as well as the huge potential future plans could bring,” said Gurdev Mattu, managing director of Fashion UK.
Elsewhere, Skyjack Publishing are creating two new Subway Surfers magazines as part of their new one-shot title launching in June 2014.
The magazines will give readers the chance to learn more about the Subway Surfers characters and read new adventures.
“We are delighted to grow our portfolio of digital entertainment brands with Subway Surfers, one of the three most-played apps in the world," said Nic Protopsaltis, Skyjack Publishing’s managing director.
"We feel the game's combination of colourful animation, thrilling gameplay and rich humour makes it the perfect brand for the kids' publishing market.
"This magazine will be just what the pre-teens who play the game on their tablet or mobile device want to find out more about the world of Subway Surfers."
Natasha Dyson, VP of licensing at Evolution Europe, added: “We’re thrilled to announce these two licensed partnerships with Subway Surfers."
“Fashion UK and Skyjack Publishing are both excellent licensees whose products will hold tremendous appeal for vibrant fun loving pre teens everywhere ”
Subway Surfers is one of the top three most played apps in the world and has passed the 370 million downloads mark since launching last year.
A Subway Surfers TV series is also currently in development.