Fashion UK snaps up Elmer

Andersen Press signs up apparel licensee for popular property.
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The licensing programme for Elmer continues to grow, with Andersen Press adding an apparel partner to the mix.

The company has signed up Fashion UK to create a line of clothing based on the character.

A wide range of apparel is already available in Japan and France, the second two most popular territories for the brand.

"We are excited at the prospect of seeing apparel in the UK," said Andersen Press' Sarah Pakenham. "Fashion UK, with their great experience and portfolio of well-known brands, is the ideal partner to take Elmer to the High Street."

The Elmer book series also continues to enjoy success, while autumn will see new products launch from Rainbow Designs and Custom Works.

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