Fashion UK snaps up @iQuoteForHer - Licensing.biz

Fashion UK snaps up @iQuoteForHer

Female apparel range to launch for the first Twitter property to be licensed.
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Twitter property @iQuoteForHer is making further in-roads into the licensing sector, signing a deal with Fashion UK for a female apparel range.

Represented by Game of 2 Halves, @iQuoteForHer boasts over 84,000 followers, tweeting quotes including 'I should have been born with a warning label' and 'You couldn't handle me even if I came with instructions'.

Fashion UK will be using a selection of the quotes on a range of t-shirts, hoodies and fashion tops for girls and women.

"We are delighted to be collaborating with Fashion UK for @iQuoteForHer," said Paul Comben, MD of Game of 2 Halves. "They have an excellent track record of spotting and signing strong digital media brands before most other licensees have heard of them."

Gurdev Mattu, director at Fashion UK, added: "We aim to create a clothing range that will appeal to both existing Twitter followers and a broader audience among young women."

Copywrite Designs is already developing a range of stationery items, which will be exhibited at Spring Fair in February 2014.

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