The Smiley Company has appointed a new head of international licensing and business affairs in the form of Fée Bradshaw.
Bradshaw started her career at Atari, developing the fashion and lifestyle categories, before moving on to 4Kids Entertainment. Here she worked on brands such as The Dog and Teenage Mutant Ninja Turtles.
Most recently, Bradshaw was international licensing director at apparel licensee Blues Clothing, and prior to that licensing manager at GE Fabbri.
"I am extremely happy to welcome Fée to the Smiley team," said Nicolas Loufrani, CEO of The Smiley Company. "With her strong background in licensing and international affairs she is a very welcome addition to the team."
Bradshaw added: "Smiley has a very fresh take on brand building from licensing to iconic collaborations and I am delighted to be working for such an entrepreneurial and highly creative organisation.
"I've been brought in to manage both the sales and the legal teams, set the commercial strategy - together with Nicolas - and help with the processes and organisation of an increasingly successful licensor."