Ferrari to 'aggressively explore the luxury goods space' in 2017 - Licensing.biz

Ferrari to 'aggressively explore the luxury goods space' in 2017

The firm is celebrating its 70th anniversary next year.
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Ferrari is set to launch a new line of luxury goods in 2017, coinciding with the brand's 70th anniversary.

The brand has stated it will be 'aggressively exploring the luxury goods space' next year, with Ferrari claiming its new line of products will be 'akin to its luxury performance sport car offering'.

Ferrari’s Q1 2016 results showed that the firm's sponsorship, commercial and brand revenue increased eight per cent to $136 million in the first quarter.

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