Dimensional Branding Group has appointed Lisle International LLP as its exclusive licensing agency for Fight My Monster in the UK and Eire.
Lisle will work with the San Francisco-based brand extension firm and Russell Binder of Striker Entertainment and the Fight My Monster Team.
Fight My Monster is a growing online game for 8 to 12 year old boys in the UK. The average player spends almost 40mins per session.
The company is also working with Oscar-nominated TV production studio, Brown Bag Films, on an undisclosed project.
"Fight My Monster is now the fastest growing boy’s game in the UK and it has reached critical mass where a robust consumer licensing program can thrive. We feel the time is right to partner with a licensing agency in the UK and Lisle International has unique category and market expertise that Fight My Monster will benefit from,” said John Leonhardt, president of Dimensional Branding Group.
Russell Binder of Striker Entertainment added: "Fight My Monster has a multimedia strategy and we feel that Lisle is exquisitely situated in the UK to kick-start a program where the property was born."
Francesca Lisle, partner, Lisle International, commented: “The continual growth in popularity of this sensational community makes it a clear candidate to be one of the most exciting properties to invest in."
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