Find the Three Daughters teams with Sanrio - Licensing.biz

Find the Three Daughters teams with Sanrio

Gift licensee joins programme for five new characters launching this autumn.
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The licensing programme for Sanrio's collection of five new characters continues to gather pace, with UK licensing agent Fluid World signing up Find the Three Daughters.

The company is already a longstanding partner for Hello Kitty, creating a number of gift products.

Find the Three Daughters will now add Kuromi, Badtz Maru, Chococat, My Melody and Keroppi to its portfolio. Gift items will include magnets, clocks, mugs, key rings and resin money box figures, plus a variety of products in tins such as peppermints, chewing gum, sweets, charms, lip balm and body butter.

The collection will launch to the trade in Harrogate later this year.

"Find the Three Daughters have impressed us with their ambitious plans for the additional Sanrio characters," said Libby Grant, brand director at Fluid World. "Their comprehensive product listing plays directly to our core target consumer, teen and tween girls interested in cool brands and quirky reasonably priced products.

"The sheer variety of gift items and their collectability will be the key to the success of this line."

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