First Astro Boy partners revealed

Worldwide licensing agreements unveiled for forthcoming CG-animated film.
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Imagi Studios has signed worldwide licensing agreements with American Greetings, Penguin Group (USA), Jazwares, D3 and IDW Publishing for Astro Boy, its upcoming CG-animated film.

The studio's agreement with American Greetings also extends to future Imagi films.

American Greetings will create the likes of greetings cards, stationery, gift wrap and party goods; Jazwares will be the master toy licensee; Penguin will introduce a full range of Astro Boy publications; D3 is creating a video game; and IDW will support the film with comic book and graphic novel titles.

"The strategic partnerships with these product category leaders speak volumes about Astro Boy and its reach to fans of all ages around the world," said Erin Corbett, president of Imagi Studios. "In addition, the ongoing relationship with American Greetings reflects a shared vision for the enduring appeal of our upcoming titles and the characters that bring them to life."

Astro Boy, due for domestic release in the US on October 23rd 2009, is being distributed worldwide by Summit Entertainment, except for Imagi's reserved territories of Japan, Hong Kong and China.

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