The first deal for American Greetings Properties' Holly Hobbie brand has been confirmed in India.
Lilliput Department Stores will be carrying classic Hollie Hobbie apparel and accessories for toddlers and children, with the line launching in November.
Lilliput has 250 stores in India, and also has a growing presence in China, the Middle East and Asia. As well as the network of stores, Lilliput takes part in a number of cross promotions with selected multi-brand outlets such as Shoppers Stop, Lifestyle, Pyramid, Ebony and Pantaloons.
"We know that people everywehere love Holly Hobbie's wholesome, heartfelt image and are looking forward to bringing this beloved character to India," commented Carla Silva, VP of global licensing at AGP.