Roland Rat is on his way back to retail shelves, with Bulldog Licensing revealing that apparel firm Poetic Gem is the first licensee to join the programme.
One of the leading suppliers of branded apparel to European and US retail, Poetic Gem says it has already received interest in the new line.
Bulldog is now hoping to sign up other categories including plush, gifts and greetings cards.
"The 1980s is very hot at the moment and Roland is an absolute icon of that decade," said Bulldog boss Rob Corney. "There is massive interest in him and it's fantastic to have such a strong licensee as Poetic Gem on board; we will be announcing more deals very soon."