Five Plus has recently launched a Betty Boop design collection, Five Plus x Betty Boop, across China and online.
The Five Plus x Betty Boop collection features dresses, separates and accessories, which encompass the three contemporary colour designs, Classic Red, Aqua Green and Denim Blue. Five Plus has been promoting and supporting the launch thorough it’s social media network and its unique sales counters and window displays.
“Pairing Betty Boop’s iconic look with the swingy, youthful design approach of the Five Plus brand is a stroke of fashion genius,” commented Cathleen Titus, Vice President of International Licensing for King Features. “The brand embodies the five classic elements of exploration, music, art, love and peace – all characteristics that align perfectly with our irrepressible star.”
King Features is the exclusive worldwide licensing agent for Betty Boop and works closely with Fleischer Studios to manage the brand.
The Five Plus x Betty Boop collaboration was brokered by Global Brands Group, King Features’ licensing agent in China.