Roobarb and Custard agent Bulldog Licensing has announced that Flame Tree will feature the classic cartoon dog and cat pairing in a new calendar line.
The agreement will see Roobarb and Custard 2014 calendars go on sale in retail outlets throughout the UK.
“Flame Tree represent a great partner for Roobarb and Custard as they already make a variety of classic character products,” said Bulldog Licensing MD Rob Corney.
“A lot of their sales take place in museums and galleries, where Roobarb and Custard is already amongst the biggest selling character brands, meaning the new range will bolster the brand’s presence in a key retail sector.”
The deal adds to a wide ranging licensing programme that features partners such as Fred and Ginger for pet accessories, Fatspanner for pub entertainment machines, Brazier & Co for plush, Mogzilla for publishing, Poetic Gem for apparel, Museums and Galleries for greetings and Riviera for canvas wall art.
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