Fluid World has bolstered its team with another high profile signing - with Sandra Arcan joining the licensing agent as brand manager.
In her role, Arcan will work closely with key retailers, as well as develop new business across the Sanrio portfolio, for which Fluid is the UK licensing agent.
She will also work on upcoming Hello Kitty collaborations and activity planned to celebrate Sanrio's 50th anniversary.
Arcan joins Fluid World from 4Kids Entertainment, where she held the position of senior licensing manager, handling the EMEA licensing programmes for categories including fashion, accessories and home. Prior to this, she worked at Nelvana and also has experience as a buyer at Hamleys and Clinton Cards.
"We're delighted to be welcoming Sandra into the team," said Fluid brand director, Libby Grant. "Our retail strategy is central to everything that we do and we're pleased to be able to offer our licensees and retail partners a dedicated person to champion our brands and maximise the potential of our licensed products at retail, as well as developing new business areas with our retailers in mind."