The owner of gardening brand Flymo - Husqvarna Group - has appointed Golden Goose as the exclusive UK agency for the property.
Golden Goose will work with Flymo to develop licensed products that complement the brand's current market offering. Initial product categories being considered include pressure washers and garden heating products.
"Flymo is a fantastic, innovative brand with instant brand awareness," said Adam Bass, Golden Goose director. "We are very excited to be working with them to put a new licensing programme in place."
Flymo's UK sales and marketing director, John Thomson, added: "Flymo is a household brand with 97 per cent brand awareness and we are looking to licensing as a way for us to deliver more products that are 'easier' by design."