Seven huggers from bear brand Forever Friends have cuddled their way into the record books, with a new Guinness World Record for the world's longest marathon group hug.
The huggers began the record attempt at 10am on September 19th at Leeds train station, and 25 hours and ten seconds later achieved their goal.
The world record comes as Forever Friends and Tommy's embarked on a two-year partnership to raise £40,000 for the baby charity.
"We're all so excited that we've set a new Guinness World Records achievement," said Jacquie Costello, brand manager for Forever Friends. "I just can't believe that after 25 hours of cuddling one another, we celebrated with a hug."
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