Lori Heiss-Tiplady’s Ignite Brands has inked an exclusive deal with Britain’s Royal Chef Carolyn Robb to extend her Royal Touch brand into categories including home furnishings and accessories, gift, stationery and more.
Food and beverage, home and garden and partnerships and promotions sectors are also being eyed for the brand move.
Heiss-Tiplady boasts over 20 years experience in the licensing industry, including work with brands such as MasterChef, Michelin, The Times, Disney and others.
Of the move for Carolyn Robb into the licensing space, Heiss-Tiplady, said: “Carolyn Robb has the potential to become the British Martha Stewart. Inspired by her love of fresh and local ingredients, the beauty of the English countryside and her warm and nurturing nature, The Royal Touch branded products and experiences will be aspirational and created with the home cook in mind.”
Robb is a former private royal chef who worked for Prince Charles and Lady Diana when princes William and Harry were young. In the years since, she has developed a lifestyle brand called The Royal Touch.
The brand is a culmination of Robb’s culinary and design experience and expertise. It was introduced with a launch at British Embassy to develop, collaborate and promote quality food, kitchenware and products for the home.
The Royal Touch has already created a raft of successful promotions across the UK including with the likes of Tauk Travel, Abercombie & Kent, PG Tips, Majestic Wines and exposure on the BBC, ITV and print media.
“The timing for the extension of The Royal Touch brand couldn’t be better, with the continued global media coverage of Britain’s Royal Family and the success of Downton Abbey and The Crown television series, Carolyn’s relevance has grown exponentially,” added Heiss-Tiplady.
Robb, concluded: “We are delighted to be associated with Lori due to her 20 years of experience in branding, merchandising and retail. Our timely and timeless brand deeply resonates with those who enjoy a rustic style that is comfortable, relaxed and within a practical budget.”