Fox readies Glee UK push

Full line of consumer products for entertainment property to roll out in the autumn.
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20th Century Fox has unveiled its plans for the UK consumer products launch of hit musical show, Glee.

The apparel category will lead the programme, with product launching in September to coincide with music and DVD releases from the series. Fox will then expand into categories including video games, accessories, health and beauty, books and gifts.

Home décor, food and promotions will then be introduced through 2011 and beyond.

Smith & Brooks will launch an initial line of casualwear aimed at girls aged 12 and over, while BCI International will roll out nightwear and loungewear, alongside sock partner Roy Lowe & Sons. A wider range of apparel lines will continue to launch through 2011.

Fox has also partnered with Konami Digital Entertainment for Nintendo Wii game, Karaoke Revolution Glee.

For social expressions, GB Eye is developing Glee-inspired postcards, posters, badges and tattoo lines, while Danilo has been granted the rights for calendars and diaries. A collection of college stationery and bags from Pyramid International will be ready for the autumn, while UK Greetings will launch cards, gift wrap and gift bags.

Other key UK deals include a series of novels and an official Glee annual from Headline Publishing Group.

Moving on, and accessories for mobiles and PCs will be available from PMD; BB Designs will have gift lines such as mugs, cushions, lamps and photo frames; and FB Beauty will have cosmetics, toiletries and beauty accessories.

In addition, Character World has signed a deal for Glee bedding this autumn, with other products to follow in spring/summer. On the confectionery front, Bon Bon Buddies is on board.

"With such a strong and devoted following already, it's paramount that Glee product embodies the key attributes of the show - music, dance, self expression and comedy," said Carl Lumbard, SVP and MD, Fox Consumer Products Europe. "With this in mind, we have collaborated with show creator Ryan Murphy on a creative approach to products, the first of which will be delivered into retail across the UK and Eire for the autumn."


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