FRANCE: Smiley Bic lighters on the way - Licensing.biz

FRANCE: Smiley Bic lighters on the way

The range of ten lighters will launch in France on July 1st.
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Smiley has signed a deal with FMCG company Bic for a range of disposable Bic lighters featuring different Smiley face images and slogans.

The range will include ten lighters and will launch in France on July 1st, priced between €1.60 to €2.00.

Take a look at the lighters below:

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