Further growth for ZhuZhu Pets as Inspiration Works comes on board

Firm to create new collection of electronic toys and gifts for children in 2012.
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Lisle International Licensing has secured a deal with Inspiration Works, which will see its ZhuZhu Pets brand expand into the electronic toy category.

Inspiration Works has signed a UK deal with Lisle to develop a collection of ZhuZhu Pets electronic toys and children's handheld consoles.

"We are delighted to have Inspiration Works on board," said Francesca Lisle. "This is the perfect new platform for children to experience the brand as the sounds and features are brought to life in a new electronic way."

Tracey Devine, marketing manager at Inspiration Works, added: "ZhuZhu Pets will fit perfectly with our 2012 portfolio and is the ideal property for us to translate into the type of children's electronic products we produce."

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