Galleon Holdings has revealed an exclusive co-production agreement with one of the largest regional broadcasters in China and Chelsea FC for a new multiplatform reality soccer talent show.
Super Soccer Star is currently going into production and is due for broadcast on the Guangdong TV Sports channel in April.
It is multiplatform and the plan is for it to generate revenue from numerous channels and activities including sponsorship, advertising, mobile phone participation, live events, online activities and branded merchandise.
"We believe that Super Soccer Star could become a national show in China and can springboard into other territories in SE Asia," said Stephen Green (pictured), CEO of Galleon Holdings.
"This is an entertainment format which appeals to grass roots football in China. We're delighted to have the backing of a super brand like Chelsea, which will be working with us on the project to support the technical side and the promotion to grass roots soccer in the province."
The show will mix football and entertainment, as well as interactive content for viewers. It is aiming to promote football skills and fitness in the teen age group. Soccer schools and coaches across the Guangdong province will send their most promising players to the show to participate in a selection process over the 13 episodes.
Contestants are eliminated during the course of the show, with one of the final episodes being held at Chelsea, leading to the winner being granted a place to train at the Chelsea Academy.
After the first series has been established, Galleon is intending to roll out the format and the brand to other provinces in China and other countries in South East Asia.