Gb eye joins Jacqueline Wilson programme

Line of posters based on book covers to launch; That Company Called If and Top That line up new items.
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The author herself appeared on BBC Breakfast News this morning to talk about the forthcoming Daydreams and Diaries exhibition, but Start Licensing has also been busy bolstering the Jacqueline Wilson licensing programme.

GB eye is now on board and will be developing a range of posters based on Wilson's book covers. These will initially retail via

The poster designs are based on the newly created style guide which features cover art created by illustrator Nick Sharratt and artwork from Wilson's books.

Meanwhile, Portico has finalised its 2012 calendar, which is also based on the book cover art.

Fellow new licensee, That Company Called If, is launching a range of Tracy Beaker bookmarks, which tie in with the broadcast of the TV series Tracy Beaker Returns and its predecessor The Story of Tracy Beaker.

Top That Publishing is repeating its friendship bracelet kit, which will again be sold exclusively in Marks & Spencer stores, while P2 Games is developing a Tracy Beaker iPhone application.

"With characters like Tracy Beaker, Jacqueline Wilson has a strong offering built on great book sales, but also characters that have translated well to other media notably television and stage," said Ian Downes, director at Start Licensing. "Tracy Beaker Returns has been a great success on television and is a genuine number one show.

"With new style guide material, we feel the Jacqueline Wilson licensing programme offers licensees a great way of reaching a substantial audience who have a real loyalty to the brand. We are keen to develop some new licences over the next few months."

Seven Stories, the national centre for children's books based in Newcastle, is hosting the Jacqueline Wilson exhibition later this year. For the first time, many of the author's personal belongings will be on display, including her notebooks and typescripts, along with childhood toys, school reports and diaries.


Jacqueline Wilson

Copyrights launched the Jacqueline Wilson licensing programme at Brand Licensing 2004 ? and pretty much immediately it became clear that this was going to be a brand with longevity. Portico had already enjoyed success with its stationery ranges in both Sainsbury?s and WH Smith, so ?Jacqueline Wilson: The Brand? was off to a good start.

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