Ambitious GB Eye is continuing to expand its portfolio - this week becoming the first licensee to be signed up by Hello Kitty's new UK agent, Fluid.
The company will boast posters, postcards and badges for the popular property and is planning to place the range in many of the accounts which it exclusively supplies including Woolworths, HMV, Tesco, Asda, Morrisons, Borders, Smyths and Toys R Us.
The line will also see GB Eye expand into Claire's Accessories, with licensing manager Max Arguile telling Licensing.biz the firm is "very excited to land this one".
GB Eye produces a wide range of merchandise for many major brands. Hot right now are Batman: The Dark Knight, The Joker, Wall-E, Ronaldo, WWE, Hannah Montana and Mr Men.
Star Wars: The Clone Wars, Camp Rock, High School Musical 3, Ford Mustang, Slipknot and Ben 10 are also all coming soon.