GB eye has revealed it latest portfolio extension - a range of pocket money priced Card Holders.
The wallets have two internal pockets which can hold a variety of cards including Oyster, travel, library, NUS, credit/debit, loyalty and membership cards.
The firm is planning to release more than 50 titles throughout Q4, with designs featuring the likes of One Direction, Adventure Time, Little Mix, Call of Duty, Angry Birds, The Hobbit, The Big Bang Theory, The Beatles, Smiley World, Teenage Mutant Ninja Turtles and Volkswagon among others.
"Our new card holders are an ideal product to fit in with our existing range of merchandise, and with millions of travel, lunch, library and NUS cards out there, the back to school period is a fantastic time of year to be launching," said Nicola Hallam, product and marketing manager at GB eye.
"The items fit in all of our existing display units and with such a broad range of titles and an RRP of £2.99, they are sure to be a massive hit.
"We have had such positive feedback from licensors and retailers alike, backed up by pre-orders, that we are sure we are on to a winner."