GB eye unveils new Card Holders line

New pocket money line has had positive feedback from licensors and retailers, says firm.
Publish date:
Social count:

GB eye has revealed it latest portfolio extension - a range of pocket money priced Card Holders.

The wallets have two internal pockets which can hold a variety of cards including Oyster, travel, library, NUS, credit/debit, loyalty and membership cards.

The firm is planning to release more than 50 titles throughout Q4, with designs featuring the likes of One Direction, Adventure Time, Little Mix, Call of Duty, Angry Birds, The Hobbit, The Big Bang Theory, The Beatles, Smiley World, Teenage Mutant Ninja Turtles and Volkswagon among others.

"Our new card holders are an ideal product to fit in with our existing range of merchandise, and with millions of travel, lunch, library and NUS cards out there, the back to school period is a fantastic time of year to be launching," said Nicola Hallam, product and marketing manager at GB eye.

"The items fit in all of our existing display units and with such a broad range of titles and an RRP of £2.99, they are sure to be a massive hit.

"We have had such positive feedback from licensors and retailers alike, backed up by pre-orders, that we are sure we are on to a winner."


Featured Jobs

Historic Royal Places Job Logo 620 x 349

Licensing Executive

Historic Royal Palaces (HRP) is a successful, high performing organisation built on strong foundations. An independent charity, we manage the Tower of London, Hampton Court Palace, the Banqueting House, Kensington Palace, Kew Palace and Hillsborough Castle in Northern Ireland. We help everyone to explore the story of how monarchs and people have shaped society in some of the greatest palaces ever built.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.