GBeye is to roll out a series of posters featuring pre-school hit Everything's Rosie after securing a deal with V&S Entertainment.
The first designs are due to hit retail in January 2012.
"GB is delighted to have secured this licence," said Max Arguile, licensing manager at GBeye. "Pre-school is phenomenally crowded and high risk, so any such property has to really stand out to get signed in that category.
"Everything's Rosie looks certain to be a smash hit for GB in outlets such as Toys R Us, Asda and The Range."
Julie Quirke, director of licensing at V&S, added: "We are thrilled to be working with a sector leader such as GBeye. With such a rich bank of imagery, Everything's Rosie is a perfect fit for posters and we look forward to developing a wide range of designs to bring the colour and vitality of the show into children's homes."