UK-based licensing agency JELC has negotiated a deal with Gemma International to launch a greetings cards range based on The Wisdom of Kids brand.
The line will land in specialist card retail outlets, as well as stores and supermarkets across the country, from spring/summer 2015.
The range will include stand alone designs along with occasion and relation cards appealing to females and males.
“It’s no surprise to us that awareness of The Wisdom of Kids has grown so quickly in the short time since its introduction," said Caroline Weaver (above, left), head of product and marketing at Gemma.
"The Wisdom of Kids stands out as a property for its unique design and its infectious humour, both of which make it a perfect addition to our range.”
JELC is looking to bring the brand, created by Soula Zavacopoulos (above, middle) into other sectors including stationery, gifts, apparel, electronics, home-wares, household textiles and more.
Jane Evans (above, right), joint managing director JELC, added: “Licensee interest in the Wisdom of Kids has been strong for some time as consumer demand for this charming and hilarious brand grows.
"We’re delighted that Gemma, a globally respected name in greetings cards, is to license the brand and we are already fielding enquiries from licensees in many more categories.”