Gemma readies Madagascar 2 line

Licensed greeting card and wrap specialist planning to launch range on October 30th.
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Children's licensed greeting card and wrap specialist, Gemma International is ready to roll out its new range for Dreamworks' upcoming animated movie, Madagascar: Escape 2 Africa.

The firm revealed it had snapped up the rights back in August, with its designs having a strong African theme and displaying the film's most popular characters along with their tag lines.

The collection includes ages four to eight, three no-age captions, male relations captioned cards, a moving picture card, wrap and tag.

"Madagascar: Escape 2 Africa features a great set of characters and animals that kids love," said Tim Rudd-Clarke, licensing director at Gemma. "This is a very strong range and we're very excited by this launch."

The film will be released in UK cinemas on December 5th, with Gemma's range launching on October 30th.

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